Bowery Limited Edition Salads
CLIENT:
BOWERY FARMS
BRIEF:
Design and explore on an existing sub-brand of Bowery Farmer's Selection and a further out exploration of the brand. Consider breakthrough at shelf, differentiation between this product and others, utilize brand colors.
ROLE:
Package Designer and Illustrator
CREDITS:
Senior Product Marketing Manager: Stephanie Jack
Photography courtesy of Bowery Farms
Specialty Greens
I redesigned Bowery Farm’s new Limited Edition product for better breakthrough at shelf (this is not your average lettuce!). Mimicking the contours of the chrysanthemum, dandelion, and mustard leaf, I brought a playful touch to Bowery’s packaging as well as a fresh, on-trend look.
Brand colors courtesy of Bowery Farms. The new Limited Edition product could use any number of these colors, so long as they belonged in the family.
A hand-done illustrations of chrysanthemum and dandelion leaves were chosen as the ornament surrounding the lock-up.
Discarded Designs
Ideas don’t always work out, but I love to try. Here are a few early designs that were unused in final.
Photography courtesy of Bowery Farms.
Final Design: Before and After
Online
Wild Postings
Restaurant Packaging
